The Boundaries of the Diana Brand: Consumers’ Evaluations of Potential Extensions
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بررسی تأثیر ارزش ویژه برند بر پاسخهای مصرفکنندگان
Studies in the field of brand management emphasize the impact of this branch of marketing on performance, profitability and business value for its stakehold-ers. For being survived, companies should focus on competitive advantages and getting more consumers’ satisfaction for sale and more market shares. One of the useful tools that make the company less vulnerable in market competitive activiti...
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